We organize nearly 5,000 Pantone Colors into two Systems, one for print and packaging and the other for product design. Why? Each system is made to feature market-relevant colors. Designers need more whites, blacks, and neutrals within their palette, while print and packaging designers need colors that can POP on shelf.
The look of color can change based on the material where it is actually produced. In fact, some colors usually are not achievable at all over a certain material. Thats why we organize colors into two systems to make sure that the colors included are achievable and reproducible based on the materials used.
Exactly why are color standards important?
A brands color becomes its calling card, creating associations and expectations, triggering mental images and memories. Research has shown the right color can increase brand recognition by as much as 87%.
In product development, the right color is definitely the differentiating factor that can stop someone inside their tracks and capture their attention. It is additionally the most significant design element for reflecting mood and elegance. The correct color can sell products and ideas more effectively by 50-85%.
But, choosing the right color is only the beginning. Keeping that color consistent presents multiple challenges which can be solved through Pantone Color Systems.
Color Interpretation: Most of us interpret color in slightly different methods. Even something as seemingly specific as Navy Blue could mean noticeably various things to different people. Using Pantone Shade card allows you to communicate your precise color requirements in a language which is recognized all over the world.
Multiple Materials: The color of the final production material can have a tremendous impact on the appearance of the color as well as your satisfaction using the result. Pantones digital tools and vmcqif color references allow you preview and adjust these results before production, helping you to avoid additional time as well as expense.
Multiple Suppliers: Working with more than one supplier could mean variations in processes and equipment, leading to results that can vary significantly. Our cloud-based color tools can ensure that your suppliers are common aiming toward the same target, for consistent results across the board.
Multiple Production Runs: Your color may be consistent throughout a production run, but will it match the run before it? Or the one which follows? Color measurement and evaluation tools from Pantone and our parent company, X-Rite, make it possible to achieve consistent color from run to run, no matter when or where it really is produced.
Enigmatic purples have likewise always been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet towards the forefront of western pop culture as personal expressions of individuality. Nuanced and packed with emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring men and women to imagine their own mark on the world, and push boundaries through creative outlets.