When I start referring to paid link-building, this is by far the most common question I get asked. In this post, I`ll be sticking with Googles meaning of a paid link, which is exchanging money for links, or posts that contain links; exchanging services or goods for links; or sending someone a free of charge product in return for them writing about it and including a link.
Quite simply, even sponsored guest posts and paid reviews are considered paid buy backlinks. When you read this article, you should be aware that even safer paid link building strategies risk being considered a part of a hyperlink scheme and violate Google`s conditions and terms.
Why Do Some Professionals Still Buy Links?
In early 2000s, buying and selling links wasn`t just in vogue it absolutely was considered good business. Directories that allow you to buy reviews and repair firms that allowed you to definitely buy or rent links popped up like dandelions on a lawn.
Then Google brought out the weed whacker enabling users to report paid links which forced link buyers and sellers to obtain sneakier or change tactics. Over the past decade, buying links is becoming increasingly risky because Googles capability to seek and destroy the SEO price of paid links is becoming uncannily accurate.
Official AdWords Campaign Templates
Select your industry. Download your campaign template. Custom made with exact match keywords and converting ad copy rich in clickthrough rates. Nevertheless, it isn`t foolproof. Some companies still resort to paid link-building because it`s easier, it`s all they know, or it`s standard practice in their industry.
Today, an upswing of organic backlink building and content marketing has more or less nullified the need for buying links inside the SEO industry at large. SEO PowerSuit`s link building survey, as well as the follow-up replies by a few leading SEO experts, clearly demonstrate that creating valuable content worth linking to is recognized as the easiest method to earn links. Nevertheless, 40 percent of respondents were unanimous regarding their most efficient link building method: creating data- and research-based content.
How to & How To not Buy Links
Good link buying practices take some perserverance. You should begin with similar content you would use to produce an organic backlink building campaign content which is highly related to your niche, top quality, and attractive to your target market.
You should also possess a well-grounded link profile before you decide to consider buying links, which suggests cultivating high-quality organic backlinks first. Once your assets have been in place: Vet websites carefully before buying links. Carefully vet each domain for whatever seems off, including domain history, PageRank, and a lot of spammy outbound links. Develop a purposeful link-building strategy. Buy links slowly and intentionally, beginning with up to five and gradually increasing on the next couple of months. Your link profile should never exceed 10 to 25 % paid links.
Maintain your anchor-text diverse across each domain. Anchor text diversity is a must.
Bad link buying practices include anything Google`s been working diligently to stamp out in the last few decades. Such as link farms and private blog networks (PBNs). In case your paid links are yielding a sizable volume of low-quality links, watch out, you`re at serious risk of getting a penalty.
Never buy sitewide links. Sitewide links (e.g. links within the sidebar, footer, navigation, etc.) scream spam to Google.
Avoid link selling services and anyone selling backlink packages. Paying someone on Fiverr to get a backlink package, and contracting a hyperlink selling service (e.g., Sape) are excellent ways to earn a Google penalty. And in case a website openly advertises that they sell links? Run!
Avoid warning sign websites. Websites which have been previously penalized, repurposed into link/article farms, and customarily depend on ad-heavy, content-thin pages should all set your internal alarm blaring.
Needless to say, whether you`re buying links or building them organically, it`s always crucial that you monitor the healthiness of your backlink profile. Use link tracking software to measure your links impact, and prune low-quality links that might have a negative impact on your web site. Be especially diligent if you`ve purchased links verify page quality, authority, etc. regularly, and ensure your links anchor text hasnt changed and this it hasn`t been switched to nofollow.
Do Paid Links Work?
The effectiveness of paid links continues to be hotly contested. It certainly may seem like some businesses are managing to blend link buying strategies with organic link-building strategies to great effect. We learned that 78 percent of rdvenf who buy legitimate paid links consider these to be efficient backlink building opportunities. Similarly, 69 percent of businesses using paid link buying considered their campaigns to be efficient, based on our poll. Even though the reported rate of success is surprisingly high, the threat of a Google penalty is significant and quite real. If you`re considering buying links, just make sure you realize the risks and take into account the potential effect on your long term SEO before purchasing.