They started out as being a small, family owned retailer and steadily started to spread beyond its small town roots to towns across America. In the process they changed the business’s name and quickly became recognized for offering low prices on a multitude of items. Consumers flock to them and they are opening more stores annually in the US than any other retailer. I’m talking about Wal-Mart, right? No, Dollar General! Let us take a good look at another one of America’s retail testimonials, the Dollar General Corporation.
J.L. Turner had been a man toughened by life’s difficulties who founded what was later to become Dollar General business hours together with his son, Cal. At age of 11, his father died and young J.L. soon found himself away from school and trying to support his family. By age 17 he was married and operating a bridle shop along with his wife. Later, he opened a country store but were required to give that business up when prices dropped along with his profits. Soon thereafter he began to get results for a dry goods wholesaler and, later, he bought and liquated bankrupt general stores during the Great Depression.
By 1939, J.L. and Cal decided to plunk down $5,000 each to start out J.L Turner and Sons Wholesale store in Kentucky. In 1955 a new idea was born – the dollar store – and all the shops inside their growing fold soon were converted as well as the Dollar General name was born. The company went public in 1968 now it operates over 7550 stores in 30 states with over 700 added in 2004 alone.
So, what type of items are you able to find at Dollar General? A great variety! The shop reminds me of some other retailer, now defunct — Woolworth’s — in that they carry a little bit of everything. Do you require greeting cards? Superior quality cards are offered for that unheard of low cost of 2 for $1. Seasonal items such as coolers, plastic benches, folding stools, flags, sunscreen, mosquito repellent, wind chimes, and a lot more are on prominent display. Food items in addition to personal maintenance systems are carried, many of which possess the Dollar General name and also have a pre-stamped price right on the product. No, they do not possess a total type of any product, only the bestsellers. Still, the variety is great.
Because Dollar General was founded exclusively as a dollar store, a lot of their goods remain priced at a dollar or less. Fortunately, for consumers, they are not restricted through the ‘one dollar’ limit along with other items of greater value can be bought too. Do you require sunflower bird seed? $2 per bag. Do you want DG candy? 4 for $1. On a recent visit I made to my nearby Dollar General I noticed many summer items presented outside the store with discount labels of 30% featured. Thus, the $20 molded plastic bench – available in white or hunter green – was now reduced to $14. Even though the chain prices their items competitively, marked down items are easily found and quickly snapped up. So, when you see a specific thing reduced and also you want it, you must snag it immediately!
Dollar General clearly states on their site that they serve lower and lower-middle income customers. Thus, one of their strong sellers is definitely the Dollar General private label found on many products through the store. The caliber of these items may vary, however. As an example, I purchased the DG version of any York Peppermint Patty and may emphatically inform you atlaxb York has no fear of DG overtaking them within this category! If it is price you desire, then obtain the DG patty. If it is taste, consistency, and quality you would like, then have the York Peppermint Patty. The shop sells both items.
As widespread since the company stores are, you can not find them in twenty states — yet. All states on the east coast are served with the exception of individuals in New England. Stores can be found in the upper Midwest and as far west as Wisconsin then as a result of Texas and over to Arizona. All of the northwest and California, Utah, and Wyoming fall outside of their current service area. Still, the organization has the capacity to saturate the current market with over 900 stores in Texas alone.
Many small towns that will perhaps not be served by a larger retailer usually have a Dollar General store present. Thus, the corporation’s dedication to small towns remains vital that you them, something most of the larger retailers have overlooked as time passes.