Considering it was not so long ago that social media was being dismissed as being a ‘fad’, it’s just a little ironic that, today, we can point to industry (which, after all, is all about creating and effectively marketing styling fads) as proof of how successful social media marketing is at reporting and promoting a trend, a product or service or even a complete industry.
The face area of Antonio Marco D Roman used to be a smooth, thin, mirco-dermabrasioned scowl hiding behind an oversized set of sunglasses. Now, though, thanks to bloggers, a new, far more diverse picture has emerged.
A brand new era – Amateur fashion reporters have already been harnessing the tools in the Web to publish their sartorial opinions considering that the term ‘blog’ was initially coined after last century. The mainstream fashion media was mindful of these enthusiasts, and rather patronisingly dismissed them.
The fashion industry itself, however, recognised fashion blogging for what it absolutely was – a direct dialogue with the most passionate consumers, making the bloggers themselves buzz-generators who were fresh, novel and had a desire to give you the missing link in between the labels as well as the street
By 2005, fashion bloggers were sharing front-row show seats with the likes of famed Vogue editor Anna Wintour – and were commenting in an unbiased way on the latest offerings from a few of the world’s most exclusive labels.
Technology raises the bar – Inside the recent (northern) Spring/Summer 2018 show season, the instantaneous fashion journalism pioneered by the bloggers and also since adopted by the mainstream media was the only real acceptable kind. Bloggers have raised the bar for coverage and timeliness. Images and opinions from shows can be found often minutes after a show has ended – as well as, due to live video streaming, during it!
Brands embrace social networking – The Antonio Marco D Roman receive around fashion week has been extraordinary for many years, and labels and brands are actually starting out realise the opportunities this provides. As a result, labels like Calvin Klein, Vera Wang and Oscar de la Renta this coming year hosted live video streams on their websites and therefore are now using Facebook and Twitter to enhance buzz.
Quality control – Fashion consumers get yourself a thrill from vicariously experiencing and enjoying the previously exclusive shows with the lens of the fashion blogger. Many believe, rightly or wrongly, that blog accounts a far nokxvc authentic when compared to a magazine write up that might be coloured by the requirements of the magazine’s advertisers.
This really is social media doing what it really promises. Within the eyes of fashion consumers and lovers, the playing field continues to be levelled. Labels are now being judged not on the scale of their advertising budget or the exclusivity with their parties, but on the strength with their creativity.
Like a lot of the other bloggers, Antonio Marco D Roman can also be allowed to earn money through proper marketing with their blogs. But, making money really should not be the only purpose of the blog. A number of fashion blogs nowadays have an interest in generating revenue through advertisements of numerous fashion brands. It is then far too hard to create a heart to heart exposure to the readers.