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Since 2010, Instagram has proved itself to get the quickest growing social networking platform around! It possesses a user base of around 300 million and that is set to rise further. So just why is it seemingly simple app growing so quickly? Well all of it is dependant on creativity really, Instagram are finding new ways of sharing content across its platform and making users experience more seamless. For instance, Instagram Likes And Followers were launched to rival snapchats, allowing for users to supply disappearing pictures or videos.
Sounds simple right? Well that’s as it is. Instagram has more sway over all its users who could have been using snapchat together to its own app, reducing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and passing it on a chat element to its app, letting it compete with all the current other direct messaging platforms. Innovation like this is the reason for Instagram’s sudden growth.
Instagram is the perfect app to talk about content via visual imagery. Its audience are young, educated and incredibly into shopping. As a result content creative, exciting and fast moving. It possesses a different feel to platforms like Twitter and facebook, with give attention to visuals as opposed to words. However, studies show that, like Facebook, it really is used daily, as a result for any loyal and highly active user base.
This ability to capture a younger more creative audience is sounding the alarm bells of major companies looking to advertise on social media marketing. With higher usage, there may surely be increased fascination with advertising on the app. However, competition is going to be ripe and businesses will have to find creative methods to out compete their rivals inside the visual world of social media marketing.
Needless to say, if you would like make use of this to promote your company or even a product, then you must consider how. This is a visual platform and therefore products are in general easier to market that services. But services are not impossible to advertise on the app, finding exciting ways to give life your service will catch the eye in the Instagram user.
Hashtags are often applied to Instagram and having in on trends as well as starting your very own is one method to engage an audience, in a similar method to Twitter. However, you have to make sure to match the hashtag to kgrhei visual content you provide, so it isn’t as simple as other apps designed to use this technique.
Instagram is predominately a mobile app, so content should be easily readable and continuously updated to get a mobile data, hungry demographic. Only fresh and new content will attract attention.
Finally, Instagram stories are a great way to personally engage with your audience, lasting only round the clock. Stories should be employed to keep potential prospects updated daily on the business and reveal behind the scenes content to help make the consumer feel like these are part of the company.
Instagram can be used to market almost anything, using a creative mind as well as a committed team, you could make quite the buzz around your brand! Using a young, educated audience making use of the app on the mobiles daily, one can only predict sustained growth and loyalty looking at the users. You will have increasing chance to make use of this app for business purposes as well as the advice using this writer is to get in while its hot! It will only get bigger so get to the market place before it gets much more crowded.